March 24, 2025 UFinancial

UFinancial Group partners with MPA Top 100 Brokerage Mint Equity to strengthen client offering

mint equity

 

UFinancial Group is pleased to announce that Mint Equity, an MPA Top 100 mortgage brokerage firm, is now part of UFinancial. This partnership further expands UFinancial’s collaborations with some of the industry’s top-performing brokers, adding to our growing network of MPA Top 100 brokers already within the UFinancial Group.

Since its establishment in 2014, Mint Equity has built a strong reputation as a highly respected mortgage broker, known for its tailored financial solutions, proactive client service, and loyal client following. Being recognised as an MPA Top 100 brokerage reflects Mint Equity’s dedication to excellence, and its expertise further strengthens UFinancial’s already high-performing team, reinforcing our commitment to delivering industry-leading mortgage solutions.

A brand built on innovation and client experience

Over the past 10 years, Mint Equity has evolved beyond being an award-winning mortgage brokerage—it has developed a premium brand that clients actively seek out and want to be associated with. Its focus on innovation and client experience has led to industry-first client services, setting new benchmarks in the mortgage broking sector. Mint Equity has also pioneered customer-centric communications, ensuring that every interaction is designed with the client’s needs as the priority. These principles align perfectly with UFinancial’s approach, making this partnership a natural fit that enhances our collective ability to provide outstanding service.

A strategic partnership for growth and client success

UFinancial Group and Mint Equity share a client-first approach, ensuring borrowers receive the best possible mortgage advice and access to a broad panel of lenders. By bringing Mint Equity into UFinancial, we are strengthening our ability to deliver personalised mortgage solutions while offering additional financial planning and accounting services to support clients beyond their home loan needs.

What this means for clients

  • Seamless transition – Mint Equity clients will continue to receive the same high level of service they know and trust.
  • Expanded broker network – Clients now have access to 21 experienced mortgage brokers, including several MPA Top 100 brokers, ensuring greater expertise and availability.
  • More financial solutions – Through UFinancial Group’s additional financial planning and accounting services, clients can take a more holistic approach to their financial goals.

Retaining the Mint Equity brand

Given Mint Equity’s strong market presence and trusted brand, the partnership will continue to operate under the Mint Equity name, ensuring consistency and familiarity for existing clients while benefiting from UFinancial’s expanded expertise and resources. This strategic move aligns with UFinancial’s ongoing efforts to partner with the best in the industry, reinforcing our leadership in the mortgage broking sector.

A stronger future together

This is another exciting step forward as we continue to grow our network of top brokers and enhance our service offering. By combining the strengths of UFinancial Group and Mint Equity, we are better positioned than ever to provide industry-leading mortgage solutions and help more Australians achieve their property and financial goals.

For more information, feel free to contact our team on 1800-UF-LOAN.

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